![]() Overall, hero products play an important role in business, as they serve to position a brand’s value and message while also raising awareness and selling product, according to Brady Donnelly, founder and managing director of creative agency Hungry. And we need to make room for what’s next,” “But they say if you’re going to go out, you should go out on top, so it’s time to do that. ![]() It’s become a staple in everyone’s makeup collection, and we’re so proud of that,” said a brand spokeswoman. “The Naked Palette has been a total game changer and category creator, leading the palette category for the last eight years. And, from the time the brand was acquired by L’Oréal Group in 2012 to 2014, Urban Decay doubled its sales and was the highest earner in its division, which included Lancôme, Kiehl’s and Ralph Lauren. In 2012, two years after the original launched, NPD Group identified Naked 2 and Naked as the top two selling makeup sets. It has become significant to the brand’s image - influencing the creation of the Naked2, Naked3, Naked Heat and other palettes, for example. ![]() Since the launch of the Naked Palette in 2010, it has made over $1 billion for the brand - every six seconds a palette is sold, and over 30 million Naked Palettes have been sold in total, according to Urban Decay. In a splashy marketing campaign released today, Urban Decay announced it is discontinuing its Naked Palette across its e-commerce site, as well as at retail partners Ulta, Sephora, and Macy’s, and internationally.
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